Yes. Same place/building. About 60 000people will visit MP-messut here annually (between Fri - Sun). Not bad in Finland (size of population). Despite of our 6 months riding seasons.
I live west coast ... one idea of mine has been to ride east ... as close as I can get the border zone and then ride up north. (Ilomantsi-Lieksa-Kuhmo-Kuusamo- Salla yms. You know those places?
I have never been in that part of Finland. In east I have been more southern (places like Imatra, Puumala, Punkaharju, Villmanstrand/Lappeenranta, Mikkeli) ....basically around the lake Saimaa. But I'm sure there would be lots of small nice roads (which are not shown in maps like above).
Booking sleeping places beforehand is one way to do it (you can then be sure that there is a small log cottage free for you even while the hottest holiday season). On the other hand then you will need to ride those km (every day) which you planned. No matter of weather (incl. heavy rain). My last purchases this year were yellow rain weather suit and separate rain covers for my gloves and shoes. I still wish I will not need to use them much. After them my gear set starts to be fine. Ok, it is nice to read about possible options. As I said I'm not too familiar of that part of Finland. If I could find places with breakfast options, then even better. Foods are bit different there (like Karelian pie).