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The music industry has always been lot tougher to break into in the States, and it could tend to be on the trendy side back then. The Rodriguez vibe wasn't really what the record labels were looking for. In the mid 70's it was a lot of hard rock and disco then the 80's saw more synth-pop, glam metal, top 20, and then the burgeoning punk, post-punk/alt rock scene running parallel in the shadows. It's even worse now with the clueless corporate CEO "marketeers" calling all the shots. It's bad. These days you have to do your homework if you want original, motivating, creative music. Bands with originality and a certain genious are VERY few and far between on labels like Geffen, Sony, Warner, etc. You got to go underground. It's not too far removed from back in the late 70's and 1980's when the punk/post punk scene was blossoming yet still treated like lepers in the mainstream.
Remember, South Africa had a comprehensive censoring policy back in the waning days of the regime. You guys had to take what you could get. My ZA- born wife is an accomplished vocalist and has been a music enthusiast since she was a kid in the late 80's. She came over here almost 10 years ago in her mid-30's and was still blown away by all the available talent- Mothership, Windhand, CoC, Band of Heathens, High on Fire, etc. Tragically you simply didn't get much, and it's still somewhat limited. Even after the ANC clowns took over, the selections down there remained sparce to say the least. The Rand collapsed so why bother when you can focus on Pounds, USD or Euros instead? S.African DJ's and musicians would either have to go to Europe to retrieve the latest tunes and walk them back in, or move to Europe to pusue a career. This is probably how Rodriguez' music got into S.Africa because he'd never even been there and he was briefly signed to a UK label.
Again, Rodriguez went full bore Platinum in S.Africa(that's at least 1 million albums sold) and didn't receive a penny. He was selling a lot of albums in Rhodesia too, another pariah state. In fact when all those cassettes and CD's were being sold and the Rands and Dollars Rhodesian were being bankrolled he'd already given up his music career and was toiling away working construction and factory jobs for menial pay. The entire world practically had it's back turned on S.Africa and almost nobody was doing business with them. The S.African black market was institutionalized out of necessity. It was rumored in S.Africa that Sixto Rodriguez had killed himself. I'm wondering if that info was intentionally fabricated to dodge potential royalty obligations.
So no offense, but S.Africa screwed him. It is what it is.
Here's another act that never really left S.African shores. These cats are from Durban. "Freedom's Children." Early 70's power-bluesrock. If you can't get these links on YouTube, you'll have to run them down elsewhere.
This is my favorite track. It kind of has a "Mountain"/"Mississippi Queen" vibe...
I don't even know many S.Africans that know about these guys.