HD's sre slipping in the US and in the world markets. There are a lot of reasons behind this. I found this article on advrider. It is worth the read.
https://advrider.com/can-the-pan-america-pull-harley-davidson-out-of-its-tailspin/
https://advrider.com/can-the-pan-america-pull-harley-davidson-out-of-its-tailspin/