Simon Saunders: “we’re Just About To Launch An All-new Ariel Motorcycle!”

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Didn't Ariel make a square 4 engine? Or am I thinking of someone else?

If the photos are correct, I wouldn't buy one of those bikes at a 80% discount.

Why bring back a nostalgic name if you're not going to capitalize on the nostalgia? I'm still waiting on a smaller, nostalgic recreation in the 350-500cc range; preferably a UK or Italian make. Make it look like something from the 50's or 60's with a flat seat, an exposed 4 stroke, air-cooled engine, twin shock swingarm rear end, chain drive, chrome fenders and a teardrop steel tank. No transformer styling please! Cast wheels, tubeless tires, disc brakes, electric starting and fuel injection are all welcome updates.

In the USA well-restored bikes in the 250-500cc range (of any make) from the 50's to 60's are very pricey - much more than a larger new bike, and much more than what would be a very profitable price for a new bike of this size. Most of the buyers of these bikes would much rather have a similar new bike.

Duh? The reason I bough a new T100 was to get the nostalgic feel and look, but the reliability of a new bike with modern updates. Surely someone else will eventually recognize this unmet demand?
 
They could have at least tried to make it look like an Ariel, like Triumph did with the Bonneville FACE
I don't care for the design at all. That girder frame is too much!

Yes indeed, it was Ariel who made the Square Four designed by Edward Turner.
 
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