I don't normally like shopping full stop but we seem to be having a very cold winter this year. So off I go to the shop to find another warm jacket for every day use. Looking at the different stores not much tweaks my interest or looks like it could really be warm enough. So I end up in one of our biggest clothing stores and think this should have one for me. So I finally see two possibilities. The first one is an in store type brand and it is going for around 600.00 ZAR = 88.3739 USD. The secound one does not look as warm but also not a bad looking jacket. So I take if off the rack only to find out it is running at around 1,200.00 ZAR = 176.704 USD
Looking closer at the brand name it turns out to be a Jeep. Now even if they were the same price or the second one was cheaper I still would have gone with the first one I looked at. This started me thinking that as consumers it seems we get sucked into this name brand stuff and end up paying a lot more than what the product is worth.
I suppose it is especially harder for parents with young kids who can only be seen in name brands otherwise they just don't make the cut.

I suppose it is especially harder for parents with young kids who can only be seen in name brands otherwise they just don't make the cut.
