Norton Revive Dominator Name With New Model

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I do like the look of the engine, and the looks of the bike overall, but I'm not too sure about the massive air space under the seat. Will be good to see one in the flesh, but at almost £20.000, I've got no desire to rush out and buy one, even if I did have that sort of money.

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Iconic British motorcycle manufacturer Norton has today revealed details of a road going version of the sold-out, limited edition Domiracer they unveiled 18 months ago.

While the original £24,000 café racer could be prepped for road use for an extra fee, the new Dominator will roll out of the firm’s Donington Hall factory ready to hit the road from the off.

“The Domiracer worked so well we had to do something more with it”, explained Norton’s design guru and ex-Triumph man Simon Skinner. “We felt it was important to retain the stance and overall style of the bike but have taken off some of the detail and jewellery found on the Domiracer to make the Dominator more production friendly.”

The Dominator bears a striking resemblance to its sibling with very few differences immediately noticeable. It’s powered by the same 961cc twin cylinder motor found in the rest of Norton’s range and will feature full Ohlins suspension and brembo monobloc calipers as standard.
NortonDominator_2666.jpg

The most obvious difference is the rotation moulded, painted tank in place of the hand-made aluminium version found on the Domiracer. Other changes include the addition of a flyscreen, a more conventional upside down front mudguard and slightly different side panels.

While the straight-through pipes featured on the Domiracer won’t come as standard, they will be available as an after-market extra and if you’ve ever heard the unsilenced roar of Norton’s twin cylinder motor, you’ll not think twice about this whatever the cost.
“The Domiracer was so ridiculously handmade”, added Skinner. “Even with all the resource we have, we were only able to produce three or four a week as they are just so labour intensive. The aim of the Dominator is to be more production friendly while retaining the same style.”

Norton will also produce a Super Sport version of the Dominator, called the ‘SS’, which will be limited to a run of 100 globally, with 50 of these being sold in the UK. The SS will be ‘privately previewed’ at Donington Hall early next year.

The standard Dominator will be priced at £19,950 and is expected to enter production at some point next year.
 
Norton unveil production edition Dominator


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Norton lifted the cover off two all-new models at Donington Hall on Saturday night, including the marque’s first production model since the Commando was launched in 2010.

Based on the almost instantly sold-out, limited edition Domiracer unveiled by the British marque in 2013, the Dominator bears a striking resemblance to its prototype sibling.

“The Domiracer was so ridiculously handmade,” explained Norton’s Head of Design, Simon Skinner. “Even with all the resource we have, we were only able to produce three or four a week as they are just so labour intensive.”

“It was so popular we just had to do something more with it. We felt it was important to retain the stance and overall style of the bike but have taken off some of the detail and jewellery to make the Dominator more production friendly.”

Dominator2.jpg


One piece of ‘jewellery’ not featured on the Dominator is the hand-built, aluminium-brushed tank. Instead the new bike gets a rotation moulded-painted tank available in four colour options including the lavish, hand-painted Union Flag shown in pictures.

Powered by the same 961cc twin cylinder motor found in the rest of Norton’s range, the Dominator will feature full Ohlins suspension and brembo monobloc calipers as standard.

The straight-through pipes of the Domiracer have been replaced with a road legal, emissions friendly exhaust system developed by Norton especially for this bike.

Norton will also release a limited run of 50 special versions of the Dominator, the SS, after seeing a demand for limited edition models from the success of the Domiracer. The SS is essentially a road-prepared Domiracer, featuring the stunning aluminium-brushed tank and incredible sounding straight through pipes as standard.

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“This is not a replication of the Domiracer but an extension,” Norton’s CEO, Stuart Garner told Bike Social. “The plan was always to increase our model range and I’m really pleased to have lifted the covers off the Dominator and Dominator SS.

“The Domiracer was so popular, even after it sold out we had so many people getting in touch looking for one. We’ve taken things up a notch with this bike, it’s much more refined.

“We’re releasing the SS because there is clearly a demand for exclusive, special editions. We’d already had significant interest in this bike before the launch and I’m confident all 50 will be snapped up soon!”

Norton are taking orders for the standard, production-run Dominator at £19,950 with the limited edition SS priced at £24,000.

The first bikes are expected to roll off the production line in April.
 
It would be simple enough for them to fabricate a set of side panels to cover that open area under the seat. Also on a 20,000 pounds bike I don't think that a plastic fuel tank is good enough, surely that beautiful aluminium tank from the other model would still be justified or a slightly different one to designate the different models.
 
I love my bikes, but I'd have to question paying £20000-£25000 for one. Maybe in 20 years time we'll be looking at new bikes saying, " I remember when you could get a cheap bike for £20000 "
This won't be in my garage anytime soon.
 
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